Unlocking the Power of Variable Digital Print
You’ll have noticed that the use of digital technology in personalised communications is undergoing explosive growth. The ability to vary both pictures and text – in full colour – means that your marketing messages can now be ever more relevant to your audience. In fact, research shows that 36.2% of direct mail now uses some form of variable colour data. Digital print is getting faster and cost per page is dropping dramatically, putting the ideal of one-to-one marketing in the reach of more marketing professionals.
GI Direct runs a highly successful seminar dedicated to educating companies on the use of digital print and variable colour data.
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