Why attend?

Discover how database marketing works - what it delivers and how it can help increase profits
Learn how to identify hidden opportunities within your database: acquire new customers cost effectively and develop long-term loyalty with existing customers
Benefit from a wealth of experience in executing database marketing programmes that improve customer retention and deliver incremental profit
Learn how to identify customers that are valuable and how this value is changing through the analysis of their spend patterns
Find out why you need to treat customers differently
Listen to real-life case studies on how to successfully implement and execute a database marketing programme