Increasing Profits through Data Marketing


The analysis of data and customer spend patterns is now regarded by business as a strategic asset rather than a financial burden with marketing budgets and corporate spending cut back because of the economic downturn.

 

Database marketing is a powerful resource to understand your customers, their value and their behaviours. However, it is important to know how to use the data and turn it into a competitive advantage. There is a tendency to approach database marketing with the misconception that creation of the actual database is the most important task at hand. The analysis and interpretation of your sales and customer data enables you to influence customer behaviour and develop targeted marketing communications based on their spending patterns.  This knowledge helps you reliably increase profitability by:

  • attracting more new customers (acquisition)
  • getting existing customers to spend more often (customer development)
  • or to spend more when they do spend (customer development)
  • or to stop them leaving (retention).

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GI Insight’s strength lies in its ability to unlock the potential of a database and its application to deliver incremental profit and revenue for your business year-on-year.

 

GI Insight has a proud track record of delivering database marketing and customer loyalty programmes to a variety of industry sectors. With cutting-edge technical know-how and leading industry expertise, our aim is to transform your data into a strategic asset, while adding significant insight and value into the management of customers and to your brand as a whole.

 

Our database seminar is split into two parts: the morning session provides a general introduction to database marketing and its various facets; the afternoon sessions will focus on illustrating how data marketing actually works with real-life case studies.