Increasing Profits through Data Marketing
The analysis of data and customer spend patterns is now regarded by business as a strategic asset rather than a financial burden with marketing budgets and corporate spending cut back because of the economic downturn.
Database marketing is a powerful resource to understand your customers, their value and their behaviours. However, it is important to know how to use the data and turn it into a competitive advantage. There is a tendency to approach database marketing with the misconception that creation of the actual database is the most important task at hand. The analysis and interpretation of your sales and customer data enables you to influence customer behaviour and develop targeted marketing communications based on their spending patterns. This knowledge helps you reliably increase profitability by:
- attracting more new customers (acquisition)
- getting existing customers to spend more often (customer development)
- or to spend more when they do spend (customer development)
- or to stop them leaving (retention)
Our highly successful database marketing seminar has been delivered to over 2,000 delegates. The seminar will show you how the analysis and interpretation of your sales and customer data enables you to influence customer behaviour.
To sign-up for the seminar, please register.