HoleDON'T LEAVE A HOLE IN YOUR MARKETING MIX

With online communication and social media use exploding over the last5 years, many companies and brands have overlooked the power of print.

Two pieces of recent research: fast.Map's 'From letterbox to inbox:Building Customer relationships 2013' and the 'Keep Me Posted' campaign,identified a preference for printed communications; and the potential it offers to sendthose customers (particularly those with a limited online presence) engaging andpersonal communications. In this feature we demonstrate how you can capitalise on this thirst for printed communications, and suggest great formats to help you do so.

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